Fishbrain
MY ROLE
UI/UX / Prototyping / Wireframing / User flow / User testing
YEAR
2022
Fishbrain is a mobile app tailored for sport fishermen—anglers. As part of the Growth team, which focuses on rapid experimentation around onboarding and user activation, I developed numerous onboarding, paywall, and activation solutions through wireframing, prototyping, and user testing.
Onboarding design
Over the course of my year at Fishbrain, our team explored and implemented a variety of onboarding screens. We focused on two primary approaches: Taste Onboarding and Map Onboarding, each delivering a distinct user experience. I created interactive prototypes and conducted user testing to ensure we were moving in the right direction.
Paywalls
We also experimented extensively with Offer screens—Paywalls. This involved testing different copy, emphasizing various plans, and introducing new visuals and user flows. All screens were rigorously tested using usertesting.com.
Below, you can view the variations for intro screens, map onboarding, taste onboarding, multiple paywall options, and a brief preview of one of the many prototypes.
Visit the website at fishbrain.com