Claimd

Claimd is a platform designed for influencers to search for and claim advertisements. The application is divided into four key segments: Feed, My Ads, Dashboard, and Profile. I was responsible for the entire design process, starting from the initial logo creation to wireframes, user flows, and InVision prototypes, and ultimately delivering the final full design.

Logo

The name of the application came about as a happy accident—a typo of the word "claimed." Rather than focusing on the word's literal meaning, I centered my attention on what users will experience within the app: the feed. This feed features ads in various sizes, which inspired the creation of an icon with three overlapping formats. Once the icon was established, I selected the font to complement it. I chose Nexa Bold from Fontfabric—a strong, solid typeface that perfectly captures the essence of the app.

Wireframes

Wireframes were created at the client's request to outline the core functionality of the application. Multiple variations of the feed, along with other key screens, were developed and thoroughly tested in the InVision app.

Once the client approved the wireframes, we moved forward with the hi-fidelity design phase.