Gastrofood
MY ROLE
Wireframing / Prototyping / UI/UX design
YEAR
2020
Gastrofood is Swedish food delivery for restaurants. The idea was to create a brand that stands out from the Swedish competitors in terms of colour and overall style. When it comes to the interface, I analysed the practices of the competitors with the aim of extracting the best and most efficient solutions, proven to be good when it comes to food delivery.
Wireframes
In order to meet all client’s requirements, the first part was to build very detailed wireframes with all important pages and functionalities. It was tested in an interactive prototype later on.
Logo
The client ordered a logo that would be used when the business gets bigger. Home delivery too is being planned in addition to delivery for restaurants. This is why the logo solution is more generic while the idea behind the logo is : an apple petiole on letter O.
It refers to food and freshness and it is universal for both restaurant and everyday consumers.
