Gastrofood
MY ROLE
Wireframing / Prototyping / Logo design / UI/UX design
YEAR
2020
Gastrofood is a Swedish food delivery service designed for restaurants. The goal was to create a brand that stands out from its Swedish competitors through distinctive color choices and an overall unique style. For the interface, I conducted a thorough analysis of competitor practices, aiming to extract and implement the most effective solutions proven in the food delivery industry.
Logo
The client requested a logo that would grow with the business as it expands into home delivery in addition to restaurant deliveries. To accommodate this future growth, I designed a more generic logo, centered around the idea of an apple stem incorporated into the letter "O." This design symbolizes food and freshness, making it versatile for both restaurant and everyday consumer use.
Wireframes
To ensure all of the client’s requirements were met, I began by developing highly detailed wireframes that included all essential pages and functionalities. These were later tested through an interactive prototype.
